Currently building Ops at Camping-Car Park

I build the machine behind growth.

Operations leader, 8+ years in B2B SaaS and services. I bring customer, partner and B2B teams into one coherent operation, and use data, automation and AI to scale the experience, not the cost.

  • Based in France
  • FR / EN
  • Customer · Partners · B2B · AI
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01 — Now

Building an Ops function from the ground up.

2026 — now

Head of Operations

Camping-Car Park

  • 01Own the internal tools stack (CRM, telephony, ticketing) and its roadmap
  • 02Drive adoption and change management across every business team
  • 03Build and lead a brand-new Ops team: Sales Ops and RevOps
  • 04Champion a written-first operating culture
  • 05Run new tooling projects end to end, from need to rollout

02 — Focus

Where I create the most leverage.

01

One operating model

Customer success, partners and B2B accounts in one team: clear ownership, simpler journeys, and a few shared KPIs everyone steers by.

02

Experience that drives growth

From high-touch accounts to high-volume segments. Satisfaction, engagement and completion that turn into renewals, referrals and organic growth.

03

Data, automation & AI

I'd rather build a permanent automated fix than do a manual task twice. Hands-on with APIs: 7+ tools wired together across three companies, plus AI to augment teams.

04

Partner ecosystems

A clear, demanding and engaging framework for partners. 15+ strategic customer-experience partnerships built and run at SEIF, up to six-figure deals.

05

Voice of the customer

Field insights and feedback turned into clear signals for Product, and the loop closed with customers and partners.

06

From zero to scale

Taking new activities from exploration to launch: the need, the operating model, first experiments, first value signals, then scale.

03 — Playbook

From tool sprawl to an operating system.

  1. 01

    Map

    Before changing anything, I map how work really moves: customer journeys, tickets, tools, owners and friction.

  2. 02

    Automate

    Fix the root cause once: clean workflows, automations and AI-assisted flows instead of repeated manual work.

  3. 03

    Document

    Knowledge bases, playbooks and decisions in writing, so teams and customers find answers without waiting.

  4. 04

    Measure

    Experience, efficiency and cost to serve, read together. A few clear KPIs keep the system honest long after launch.

8+

years in customer operations, support and post-sales

15+

strategic partners built and managed

28%

cost reduction from workflow redesign

27

people moved from Asana to monday.com, zero deal or data lost

5

apps shipped on the Zendesk Marketplace, still live

ISO 27001

process discipline in a certified environment

04 — Track record

Proven where growth gets messy.

2026 — now

Head of Operations

Camping-Car Park

Building the Operations function of a fast-growing European network of motorhome stopovers: internal tools, automation, adoption, process and a new Ops team. Hands-on API integrations between HubSpot, Google Workspace, Jira, Metabase and the company website.

Cross-team project // company-wide

Ops sits at the crossroads of the company: the tools, data and processes every team runs on, while the business scales across Europe.

160+
people the Ops function serves
7
countries across Europe
B2B+B2C
customer journeys in scope
0→1
Ops team built from scratch

2021 — 2025

Operations Lead & Strategic Partnerships

SEIF

Led a team of 5 and owned the B2B customer experience end to end, from post-sales delivery to service quality, account relationships and the partner ecosystem. Restructured roles, handoffs and processes across the whole business on monday.com, built Zendesk API integrations, and steered experience and delivery costs together. Migrated all 27 people from Asana to monday.com with an academy onboarding path and full integration, without losing a single deal or record. Wore the Product Owner hat on 5 apps shipped to the Zendesk Marketplace, still live today.

15+ CX partnerships · six-figure deals · 5 Zendesk apps · up to 28% cost reduction

2018 — 2021

Customer Support & Training Manager

iAdvize

Led support operations in a B2B SaaS, focused on responsiveness and customer satisfaction. Worked hand in hand with Product and Engineering on incidents and reliability, built the documentation, and owned the IT and employee-data scope of the ISO 27001 certification in a 200-person international company, defending it in front of the auditors. Coached people on their skills development plans and access to certified training, designed training content, and automated the employee lifecycle (account creation, onboarding booking) via the Google Workspace and Lucca APIs.

B2B SaaS support · training & coaching · ISO 27001

2022 — 2025

Founder

Independent ventures

Ran three small businesses alongside my main role, including a creative coworking community.

05 — Lab

Still hands-on.

What I build and test beyond the job description, to stay close to the tools reshaping operations.

AI

LLMs in daily work

Claude and Claude Code, ChatGPT and Codex, Gemini, plus connectors that let AI query Metabase data, push knowledge into Notion following a defined format, or drive Blender.

  • Claude
  • Claude Code
  • ChatGPT
  • Codex
  • Gemini
  • Notion + Claude
  • Metabase & Blender connectors

AUTO

Automation

No-code, low-code and native CRM workflows that remove manual work between tools.

  • HubSpot workflows
  • Make
  • Zapier
  • n8n · learning

BUILD

Things I ship

This site (Astro, GSAP, Three.js), and an internal Ops portal for my current team: project tracker, audio player, advanced forms and Make automations. Deployed on Vercel with GitLab CI/CD, built locally with Docker.

  • Vercel
  • GitLab CI/CD
  • Docker
  • VS Code

IOT

Smart workspace, from scratch

For my coworking space: a fully automated venue, learned from zero and built end to end, from code and 3D modelling to wiring. ESP32 boards and 3D-printed parts linked to a Raspberry Pi 5 running Home Assistant.

  • Home Assistant
  • Raspberry Pi 5
  • ESP32
  • 3D printing

SHOP

E-commerce

Shopify stores pushed hard with apps and custom code, with and without AI, plus WiziShop.

  • Shopify
  • WiziShop

CREATE

Content & creative

Photo, video, design and audio for social channels, with generative AI in the loop.

  • Adobe suite
  • FL Studio
  • Midjourney
  • Nano Banana
  • YuE
  • Pinokio

06 — Stack

Malcolm brings the kind of operational thinking that helps guide how the organization evolves. He is a real day-to-day asset.
Florian Vannier · CEO, SEIF

07 — Contact

Let's talk operations.

Always happy to swap notes on customer and partner operations, AI-augmented teams and building Ops organisations.

Connect on LinkedIn ↗

or email malcolm@bossofmenow.com

Portrait of Malcolm Moro
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